Rolex has launched a new version of its deep-diving Rolex Deepsea watch. The new model features a dial that is dark blue at the top, and then darkens gradually to black at the bottom. Rolex calls the dial treatment “D-blue.”
Aside from the dial, the watch, called the Rolex Deeps ea D-Blue Edition, is identical to other Rolex Deep sea models, which are water-resistant to 3,900 meters thanks to what Rolex calls its “Ring lock System,” a combination of protective features that include a steel compression ring that surrounds the movement and supports the case back and crystal.
Rolex unveiled the watch Aug. 4 at a screening of a new 3-D documentary that Hollywood director James Cameron made about his 2012 dive to the bottom of the Mariana Trench, the deepest point of the ocean anywhere on earth, in a one-man submersible called the Deeps ea Challenger. Affixed to the submersible were three specially made Rolex Deep sea models, two on its hull and one on the robotic arm used to gather rock and animal samples for scientific study. All three watches survived the dive unscathed . One of the watches makes a cameo appearance in the film when Cameron looks out the window of the submersible and notes that the watch is still running.
Rolex sponsored the movie, called “Deep sea Challenge 3D” and has hired Cameron as one of its brand spokespeople. The movie screening took place in New York at the American Museum of Natural History.
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